Bridgestone Turanza 6i

Launch communication for Bridgestone Turanza 6i, built around premium ride comfort and supported by smooth ride, quiet ride, wear-life and efficiency cues.

Comfort is normally felt inside a moving car. The campaign turns that invisible feeling into a visible metaphor by replacing the conventional car seat with familiar objects of relaxation inside a transparent vehicle silhouette. The tyre remains the product hero while the comfort benefit becomes instantly understandable.