06 / 14 · Sports
Mumbai Indians
If the passion is this big, becoming a fan is inevitable.
Project overview
A fan-led visual campaign for Mumbai Indians built around the scale, emotion and everyday intensity of cricket fandom.
Creative approach
The campaign treats fandom as a force that spills beyond the stadium — into streets, homes, transport and daily life. Blue becomes the visual world, while expressive fan behaviour drives each execution.
Select an artwork to view it full size.
Selected art direction & design · Makarand Pusalkar
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