Clear ideas.
Distinctive worlds.
I’m Makarand Pusalkar. I turn brand stories into campaigns, identities and digital experiences that people can feel.
Explore selected work ↓
01 / Selected work
Ideas, made real.
Automotive
Bajaj GOGO
Fast-forwarding everyday mobility.
Automotive
Bridgestone Turanza 6i
Making ride comfort visible.
Brand identity
HP DynaTech
Turning engine performance into a visual system.
Consumer
Nerolac Paint+
Turning product performance into a simple visual promise.
Sports
Mumbai Indians
If the passion is this big, becoming a fan is inevitable.
Retail
Pantaloons
Festive fashion built around relationships.
02 / Behind the work
Curious by nature.
Creative by practice.
A clear idea should survive every format.
I’m a Creative Art Director with 7+ years of experience across brand campaigns, visual identities, digital design and film. My focus is to give each idea a distinctive visual language and carry it through to execution.
Currently Senior Manager (Creative) at Reliance Industries Limited, working on brand communication across energy, agriculture and consumer products. Previously at Leo Burnett, Accenture Song and Spark44, with work across automotive, consumer brands, sport and retail.
Experience & education ↗